The share of revenue tied to everyday goods and services, as a percentage. The higher, the better.
Why this indicator
Everyday consumption resists downturns better: models based on recurring purchases are more robust in the face of market hazards than one-off purchase models.
The more your business concerns everyday or constrained spending, the more it is protected against the risks of reduced consumption and market reversals.
Where to find the figure
INSEE nomenclature by product category, according to your NAF code.